Gray Matters

Print collateral and packaging for shoe brand, Gray Matters. Working closely with the founder, Silvia Avanzi, the identity system was evolved to establish the brand's identity marks, color palette and typographic system.

Role: Independent Design & Branding
Photography & Art Direction: Charlie Schuck

Gray Matters
Gray Matters
Gray Matters
Gray Matters
Gray Matters
Gray Matters
Gray Matters
Gray Matters
Gray Matters